The State of Ceará is situated in the Northeast Region of Brazil, a little under the Equator’s line, in a clear tropical position between 2º 46'30'' and 7º52'15'' of South Latitude and 37º14'54 '' and 41º24'45 '' of occident longitude.

The population of Ceará is anout 7,758,441 inhabitants. (Estimative 2003.IBGE). The localization of Ceará is strategical for the companies who desire to be installed privileged next to the main world-wide markets, therefore it is only about 6h30min of flight from Europe and United States and shows itself as a safe destination without politics conflicts, ethnic and/or religious being free of natural disasters.
In the last decade Fortaleza became placed among the five bigger Brazilian cities and one of the most looked for the tourist script.

The attractive of its generous nature, allied to an increasing service infrastructure offered had firmed the position of the capital as a preferential tourist center for hundreds of thousand of Brazil and foreign visitors.

If the tourism’s flow demanded the magnifying of the airport, capable now of attending international level demands, the industrial growth of the State was taken care of with the construction of a new port.
Fortaleza is extended for 336 Km² of area, only 2 degrees above the equator and almost not above sea level, counting on an approach population of 2 million inhabitants. The city conciliates work and leisure in a green landscape and a steady climate.

Its east coast is characterized by the predominance of colored barriers, that form colorful sands sea cliffs from where fresh water sources gush out.

The beaches of Prainha, Iguape, Caponga, Barra Nova, Águas Belas, Morro Branco, Praia das Fontes, Uruaú, Fortim, Canoa Quebrada, Majorlândia, Quixaba and Ponta Grossa are preferred by the Tourism. To the west, a white dunes profile, extending itself until the side-sea, shelters lagoons, sail and coconut trees in beaches as Icaraí, Tabuba, Cumbuco, Pecém, Taíba, Paracuru, Lagoinha, Fleixeiras, Mundaú, Baleia, Almofala, Barrinha, Jericoacoara and Camocim.

But, not only of its 573km of beach is made Ceará. The State withholds diverse natural and cultural attractive with raised tourist potential, as the mountain range areas, where the mountainous formations, the rivers springs, waterfalls, expressive cascades, flora and fauna, crystalline water sources, paleontological small farms, bland climate, grottos and belvederes are distinguished.

And in the hinterland, where climate’s dryness is reflected by the presence of caatinga that is characterized by the strong adaptation to the high thermal indices and low rainfall. In the rain season caatinga is a compound of trees and grass.

Having the business-oriented and events segment importance protected and the sun and beaches segment competitiveness, the attractive diversity confers to Ceará the possibility to develop specific tourism’s segments, as example the eco-tourism, agricultural tourism and adventure tourism.

The natural conditions, wind, thermal, the extensive coast, exuberant nature, have propitiated to Ceará to locate itself in the adventure tourism international market segment, clearly, in the wind sports: windsurf, kitesurf and free flight.

The attraction of the practitioners of these modalities flow and investments for this segment conferred to two localities pertaining to state of Ceará the International Center of Windsurf/Kitesurf and Free Flight category.
The inventiveness and the creativity of State of Ceará’s people make the arts and the culture of Ceará known and admired in Brazil and exterior.

Who comes to the Ceará can not resist the appeals of purchasing artisan products and the artistic-cultural life pertaining to State of Ceará. The Ceará already is, a long time ago, a strong established tourist destination in Brazil.